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Mazda Retail Evolution


The floor plan of Retail Evolution is meant to be a modern, open concept. The new dealerships have a gallery type atmosphere while creating backdrops that showcase the vehicles, with extensive use of glass for a transparent view into the dealership operations.

As Mazda customers seek an improved dealership experience, the new design is meant to embody the overall spirit and direction of the brand and its customers – translating the sophisticated design of the current vehicle lineup into the car buying process.

Mazda Retail Evolution Interior

Core Features of the Mazda Retail Evolution Experience:

• Customer Lounge
• Jewel Box with Bendpak Lifts
• Reception Desk
• Glass Offices
• Boutique Area
• Service Write Up Area
• Delivery Studio
• Accessorized Vehicle Display Studio


Mazda Customer Lounge

Customer Lounge

Offering a beverage counter, comfortable seats, free Wi-Fi, mobile device charging stations, as well as many other amenities—providing an experience meant to appeal to those currently in the buying process, as well as those who bring their vehicles to the dealership for servicing.


Full Height Glass Offices

Full execution with lower drywall ceiling and lighted cove. Showcasing all of the dealership operations and giving the entire space a transparent atmosphere.

Full Height Glass Offices



Jewel Box

The Jewel Box with four post lift and accent wall execution of RE lift and finishes
The new RE design maintains one of the critical image elements from the Retail Revolution program, and that is the raised, glass-enclosed “jewel box” vehicle display in showrooms.

Boutique Area

Full execution of parts, accessories and merchandise. Highlights the Mazda Collection and Genuine Mazda Accessories in one cohesive, attractive space. It is designed for the premium-minded, Independent Achiever buyer to discover Mazda branded apparel and accessories that express their unique lifestyle and desire to stand out from the crowd.

Genuine Mazda Parts and Accessories

MAZDA Retail Evolution

Here at Frank Boucher Mazda of Racine, we appreciate you for being a loyal customer and taking time to visit our website. Our goal is to continue to provide you with the best in-person and interactive experience possible. Our main priorities are to allow you to shop our available inventory, apply for financing online, and schedule service from the comfort of your home. We’ve dedicated ourselves to serving Brookfield drivers by providing the highest quality cars and a top-tier website that you can rely on for the most up-to-date information regarding our inventory and current events. 

You might have noticed that we’ve been renovating our location here in Racine, and we wanted to inform you that we’ll maintain the same business hours throughout our changes. If you weren’t aware, we’re undergoing a complete overhaul as part of the Mazda Retail Evolution design. You can continue to contact us online for all questions and information. Keep reading to learn more about the Mazda Retail Evolution and what it means for you!

MAZDA Retail Evolution Design Plans

The Mazda Retail Evolution design plans have been a long time in the making, and we’re incredibly excited to finally be experiencing our upgrade. The entire focus of the Mazda Retail Evolution is to provide New Berlin drivers with a state-of-the-art facility where they’ll experience a top-tier car-buying experience. Our new dealership will have a gallery-type layout with an open floor plan, including beautiful backdrops that showcase our new vehicles. On the outside, we’ll use extensive glass construction to give outsiders a one-of-a-kind view into the dealership and a transparent look into our daily operations. 

Inside, Waukesha customers will enjoy our new lounge, equipped with a beverage counter, comfortable seats, free Wi-Fi, mobile charging stations, and other amenities to provide additional comfort and features for new buyers and past customers who bring in their vehicles for service. The lounge area and the showroom are being finished in genuine wood and high-quality metal materials, providing a modern, luxurious look in which we can all take pride.

Experience the MAZDA Retail Evolution at Frank Boucher Mazda of Racine!

As we finalize our upgrade, we hope that we can count on past, present, and future customers to frequent our new facility known as a new Mazda Evolution dealership. For more information regarding the Mazda Retail Evolution, stop by in person or call us at 262-254-3015.


Frank Boucher Mazda of Racine 42.7189614, -87.9061691.