0% APR Financing for 36 Months Available on All New 24MY Mazda CX-30s, CX-5s, CX-50s, and CX-90 MHEVs!
See dealer for details. Restrictions on trim and subject to credit approval through Mazda Financial Services.


Welcome to Frank Boucher Mazda of Racine

In 1956, Gordon F. Boucher started as a car salesman. Two decades later, he started a dealership of his own, and now it’s spawned multiple dealerships all across Southern Wisconsin. We’re still a family-owned business, and we’re still ready to work with you! Our dealerships have grown because we believe in supporting our customers, both locally around Brookfield and those who come to us from farther away. 

Whether you need a new Mazda, a pre-owned option, service for your current ride, or just want to have a friendly chat, you can rely on Frank Boucher Mazda of Racine to find what you need. We ride with you every mile, and we’ve been doing it for over 40 years. Let us show you the Boucher way of doing things when you visit our dealership today!

The Boucher Auto Group Way

Frank Boucher Mazda of Racine has come a long way since we started, but just how far along have we come? Today, we’re ranked among 75 dealer groups in the nation, according to Automotive News. The Boucher Group employs over 1,200 hard-working people and consistently earns strong placement on Deloitte’s “Wisconsin 75” ranking, which celebrates the largest privately held companies within Wisconsin. In fact, Since 2010, our employees have voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin, based on the Milwaukee Journal Sentinel’s “Workplace Dynamics” survey.

What have we achieved in our time, and how do we continue to make strides in helping Waukesha-area customers find what they need? Here are some key factors about the Boucher Auto Group Way: 

Why Choose Frank Boucher Mazda of Racine? 

We’re proud to serve our customers with the Mazda brand right here in Racine. This wonderful location allows us to serve a wide range of other cities, towns, and communities too, including New Berlin and other surrounding areas. 

What really makes us stand out from other dealerships? Some dealerships make big promises with no delivery. But, at Frank Boucher Mazda of Racine, our word is our bond, and we’ll go the extra mile to make sure that you find exactly what you’re looking for. 

Some of the benefits of shopping with us include: 

Find What You Need at Frank Boucher Mazda of Racine!

Come out to see us in Racine, and learn about all that we have to offer! We look forward to working with you and helping you find what you need when you need it. Contact us for any questions you have along the way. 

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 12:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat8:00 AM - 12:00 PM
  • SunClosed
Mazda Dealership Logo


Do you want to try a Mazda model? You owe it to yourself, and Frank Boucher Mazda of Racine is prepared to get you behind the wheel for a test drive. We have all the models that you want including the Mazda3, Mazda5, Mazda CX-3, Mazda CX-5, Mazda CX-9, and even the Mazda MX-5 Miata. You can browse through all that we have to offer on person or even online. You can also get pre-approved for financing by clicking the link below.

Mazda Tire and Rim


Our dealership is not just a new car dealership. We are truly here for you whatever you need. We have a large inventory of pre-owned vehicles that includes both Mazda models as well as used models from other brands too. We also have a full service department that can handle anything from basic maintenance to major repairs. You can even schedule your service appointment online right now by clicking the link below.

Map of Frank Boucher Mazda of Racine

Get Directions

Frank Boucher Mazda of Racine 42.7189614, -87.9061691.