Customer Testimonials

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Google Aug 15, 2026

Had an exceptional experience working with Frank Boucher Mazda of Racine. In particular, Sawyer and Hani made the process straightforward and seamless. Brandon, the finance manager, was very thorough at the time of signing. Great experience from start to finish.

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Google Aug 14, 2026

First time car buyer experience, a very nervous and exciting time, multiple different sales people all helpful, great communication, you get the sense they want you to buy the car you want, and to want the car you decide to buy. Would recommend to first or seasoned buyers.

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Google Aug 12, 2026

First let me start saying that I absolutely hate car shopping but Bryan was the best! He made my car shopping experience wonderful. I felt welcomed and it was an easy process to get into my dream car. I recommend Bryan to anyone that is looking into buying a car.

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Google Aug 8, 2026

Great experience with everyone at the Racine Mazda location. They were fantastic. Listened to needs. Didn’t pressure. And made everything simple and smooth. Thank you!

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Google Aug 7, 2026

I personally had a great experience with salesman Thomas! He was very helpful in answering all questions, very patient, calm, and kind. Would recommend!

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Google Aug 7, 2026

Wonderful people

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Google Aug 6, 2026

Awesome service!!

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Google Aug 1, 2026

Great experience, everyone I talked with were very helpful to help me trade my car in and leave with a new car. I definitely recommend going to Brian Halfaday he made everything as quick and easy as possible.

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Google Aug 1, 2026

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Google Aug 1, 2026

experience is made pleasant by knowledgeable, friendly staff!

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Google Aug 1, 2026

If buying a car usually feels like getting a root canal while doing your taxes, you clearly haven’t been to Frank Boucher Mazda. We just picked up another vehicle, and honestly, this place has ruined all other dealerships for us (in the best way possible). First off, huge shoutout to our salesperson, Bryan V. The man is a legend, super professional, hyper detailed, and his follow up and customer service are unmatched. He made the whole process so seamless we kept waiting for the catch. (Spoiler: there wasn't one!) Then came the finance office, dun dun dun... Except ... Read More

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Google Jul 31, 2026

I started coming to Frank Boucher Mazda in 2018 when the Mazda dealer near my home at the time closed. I've been very happy with this decision, and especially recently with the purchase of a new 2026 CX-5! I can't say enough great things about the staff there, with special thanks to Alyssa, who is an extraordinary salesperson. She's intelligent, patient and thoughtful. I'm loving my new Mazda and looking forward to continuing my association with Frank Boucher Mazda for years to come.

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Google Jul 31, 2026

I purchased a 2026 Mazda CX-50 today. Yesterday I went to Boucher Mazda and was greeted by Ethan Bradford. We went to his desk and had great conversation about me and my desires in a vehicle. We talked about what I’m planning to use the vehicle for as well as well as how much I drive. It was a great conversation to break the ice and he was very respectful and not pushy at all. After talking, he went and got the CX-50 that I was interested in and he went over it with me before we went on a ... Read More

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Google Jul 29, 2026

Great experience buying my new Mazda! Alyssa made the process fast, easy, and stress-free. She had the exact color and trim I wanted, was honest, and was willing to work with me. I highly recommend working with Alyssa if you’re looking for a smooth car-buying experience!

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Google Jul 26, 2026

I had the opportunity to work with Bryan Villalobos on purchasing my new CX-5! He was incredibly kind and professional, and he was very thorough in answering any questions I had about the new car. I was quite anxious during this whole process, but Bryan helped ease my worries and narrow down the vehicle that I wanted. Aside from Bryan’s brilliant performance and stellar attitude, the rest of the dealership was super professional! All of the staff, including the sales and finance managers, went above and beyond to make me feel comfortable about my purchase during the entire process. ... Read More

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Google Jul 26, 2026

We can not say enough about our experience with Boucher Mazda of Racine! The sales team went above our expectations. Answering questions. Just spending much time helping through the whole process. Especially felt no pressure, with a very calming and welcoming atmosphere. We highly recommend Boucher Mazda of Racine. And especially a shout out to Bryan Villalobos. What a great guy.

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Google Jul 26, 2026

Great Service! GM awesome! Salesman Thomas A+! Dealership beautiful! Finance did great! Love my new car! Thanks to All!

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Google Jul 25, 2026

Mr. Latavious Thomas and Mr. Brandon Russo, were extremely helpful and made the car buying experience as smooth as possible. I am very satisfied with my new car and the dealership as a whole.

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Google Jul 23, 2026

Very nice store and people. Staff is very knowledgeable and helpful. Bryan V., Sawyer, Alyssa, and E. Bradford were great. Thank you!

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Google Jul 22, 2026

Very accommodating pleasant people very helpful

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Google Jul 18, 2026

Had the pleasure of dealing with janea she was very nice and I left highly satisfied in my brand new mazda

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Google Jul 16, 2026

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Google Jul 15, 2026

I hate the car buying process. I hate dealerships in general, hate the hassle, hate the sale tactics, hate sitting in dealerships for hours at a time, hate all of it. It is why I rarely buy new vehicles because I dislike the process so much. But, we all need a new vehicle sometimes. We went in to actually look at a used car. We met Bryan, he was helpful, not pushy. He was very knowledgeable about the vehicles, answered our questions, no BS. We ended up going with a new car. We sat at Bryan's desk for maybe 45 ... Read More

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Google Jul 12, 2026

My experience was great. I would like to give a shout out to Alyssa Schramm. Alyssa was very patient and informative. I feel she was very helpful and attentive to my concerns. She is also being helpful in getting me acquainted with my new ride.

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Google Jul 11, 2026

Alyssa was our sales woman for the purchase of our Mazda CX-90. She has a bubbly personality and was pleasant to work with. The whole process took several hours from start to finish and multiple trips. Gabriel the finance manager was great to work with he was quick and efficient. Hani the general manager was pleasant as well.

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Google Jul 6, 2026

Alyssa S was absolutely amazing! She is very attentive and personable. I did not feel pressured or rushed in my decision making. She was very helpful and answered all of the questions that I had.

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Google Jul 6, 2026

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Google Jul 4, 2026

Bryan and all of the guys (and) girl were friendly, helpful, knowledgeable and very helpful throughout the whole transaction. All questions were answered and the whole experience was great.

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Google Jul 2, 2026

We had an amazing experience purchasing our Mazda, thanks to Gregory and Kevin! Gregory was incredibly patient, knowledgeable, and never made us feel pressured throughout the buying process. He took the time to answer all our questions, explained everything clearly, and made sure we found the right car for us. His professionalism and friendly attitude made the experience enjoyable from start to finish. Kevin made the financing process smooth and stress-free. He explained all the options clearly, was transparent, and worked efficiently to make everything easy to understand. We truly appreciated his honesty and willingness to help. Overall, the entire ... Read More

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Google Jul 2, 2026

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Google Jun 30, 2026

I've gotta say, I had a great experience buying my car at Frank Boucher Mazda. From my initial encounter with my salesman, Ethan Bradford, to the final paperwork signing, I felt comfortable and relaxed thanks to all the people I worked with. I had done my research and had my mind set on a specific model and color. After a few test drives I was wrong about the model... not what I really wanted. But the next model up felt just right. To let you know, this was not an upsell, just me realizing one car was better for ... Read More

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Google Jun 28, 2026

Ethan Bradford with Frank Boucher Mazda of Racine has been amazing to work with in purchasing our very first Mazda. We couldn't be happier with the CX50 we purchased. We went to 5 Mazda dealerships and Boucher was the best price and transparency. We will recommend Frank Boucher Mazda and Ethan Bradford to everyone we know.

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Google Jun 25, 2026

Buying a car can be stressful from beginning to end, but that’s not the case at Boucher. Bryan Villalobos helped us through the entire process and was nothing short of amazing. He was very helpful, patient, and made us feel heard. I’m so happy with my Mazda, and I’d recommend Bryan V. to anyone looking for a new vehicle.

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Google Jun 25, 2026

great group to work with

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Google Jun 23, 2026

Bryan Villalobos is an excellent Salesman Has great service and great altitude

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Google Jun 23, 2026

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Google Jun 22, 2026

Ethan was helpful to answer any questions I had about the vehicle I was interested in and was always quick to respond! It's refreshing talking to a car salesman who is actually into cars!

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Google Jun 18, 2026

I leased a vehicle and the process was simple and respectful! Troy Wolfson was very welcoming and well informed about the vehicle. Brandon R in finance was efficient and timely. Bryan Z was my first point of contact and he was responsive and answered all my questions! Would recommend to others.

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Google Jun 18, 2026

Gregory in sales and Brandon in finance were great to work with. Couldn't be better. I highly recommend working with these two.

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Google Jun 15, 2026

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Google Jun 11, 2026

Straight forward and simple. Flexible working with my schedule.

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Google Jun 9, 2026

The dealership was so helpful! I appreciate them for being patient with me and helping me to understand all of my options so I can make a great decision. Greg, Hannie, and Gabe were all so incredibly sweet! Especially since I am young and not as knowledgeable, they helped me make decisions without making me feel inferior or that they only wanted money from me. Especially Greg! Thank you for being patient and helping me! Hannie, thank you for being level with me and recommending options based on your personal experience. And Gabe thank you for being positive and funny! ... Read More

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Google Jun 8, 2026

I just purchased my cx50 hybrid. Amazing experience at this dealership! Everyone was extremely helpful at every step. They made it as simple and comfortable as possible.

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Google Jun 4, 2026

Ethan Bradford was by far the best sales guy out there! Did a fantastic job in guiding us into making a good decision we couldn’t be happier from the moment we hit the pavement all the way through financing with Celeste until we drove away in our new vehicle

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Google Jun 3, 2026

Great communication and offered competitive pricing up front. They took care of us and made the buying process extremely easy for us. Will be coming back for Mazda #2!

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Google May 26, 2026

Ethan was very nice and personable. He was also very knowledgeable about the cars and we were looking at.

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Google May 25, 2026

I bought a used 2024 CX-50 Premium Plus. Alyssa was super great and very informative. For me being a tech illiterate person she was very patient with explaining everything to me. Everyone there was very pleasant.

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Google May 23, 2026

Great staff at Boucher Mazda. Went above and beyond! Highly recommend Boucher for purchasing a car.

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Google May 22, 2026

I worked with Ethan at Frank Boucher of Racine and he was absolutely amazing to work with! He made the entire car buying process super easy and stress free from start to finish. He really took the time to help me find the perfect car for me, and I ended up getting a Mazda CX-30 Sport. I’m super happy with my purchase and couldn’t recommend Ethan enough. If you’re looking for someone who is helpful, patient, and genuinely cares, definitely ask for Ethan!

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Google May 22, 2026

Just purchased my first new car. The team here is excellent and made the process easy. As a first time buyer I had a lot of questions and never felt bothersome asking them. Ethan was great. Very knowledgeable about Mazda's vehicles!

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Google May 20, 2026

I had an amazing experience at Frank Mazda in Racine! The entire team went above and beyond to accommodate my needs and made sure I was completely satisfied every step of the way. Everyone was so patient, understanding, and helpful throughout the whole process. A huge thank you to Bryan Z, Hani, and Troy— their customer service is truly unmatched! They took the time to guide me through all the details of my car, answered every question I had, and made sure I felt comfortable and confident with my purchase, which was a 2026 Mazda CX-5 If you’re looking for ... Read More

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Google May 19, 2026

We went to look for a new car for my Be-Lated Birthday Present and we found the perfect one! Our Sales Consultant, Alyssa, was professional and very helpful! The Entire Team Was Amazing!

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Google May 17, 2026

I was pleasantly pleased with the entire staff at Frank Boucher Mazda I purchased a new car for my daughter‘s graduation and they went above and beyond. I felt no pressure whatsoever sales Manager and Alyssa, our sales rep they went out of their way to make my daughter‘s graduation gift special thank you to the whole staff. I will be Returning whenever I need a Vehicle

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Google May 15, 2026

My husband and I just bought a new CX-50 from Frank Boucher Mazda of Racine. We had been in contact with other dealerships out of state, using the Costco program, and felt like we were getting the run around. TOTALLY different experience in working with Boucher Mazda of Racine! Our sales consultant was Bryan Villalobos and we had an excellent experience with him. He was communicative, up front and listened to our wants, needs and must-haves. Bryan was personable, honest and worked with us to get us the out-the-door price and trade in that we were happy with. We would ... Read More

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Google May 14, 2026

They provided great customer service and answered all the questions we had.

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Google May 13, 2026

Bryan was an excellent salesman to work with. We also had a great experience with Gabe in the finance department. The whole team at the Mazda dealer in Racine went above and beyond to ensure we were happy with our purchase. We would highly recommend them and consider doing business with them in the future!

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Google May 12, 2026

(Translated by Google) They really made everything very easy for me. All the staff were very friendly, and what can I say about Bryam, my salesman? He was excellent and had a great sense of service, always finding and offering me the best deals and prices. I'm very happy with my purchase of a 2026 Mazda CX-5. (Original) Realmente me hicieron todo muy sencillo. Todo el personal fue muy amable y que decir de Bryam mi vendedor excelente trato y con un alto sentido de servicio buscando y ofreciéndome sus mejores ofertas y precios. Estoy muy satisfecha con la ... Read More

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Google May 11, 2026

I had a great experience at Frank Boucher Mazda of Racine. Ethan did a great job selling me my CX30! Highly recommend this location and Ethan!

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Google May 6, 2026

I bought a Mazda CX-5 from Boucher and my saleswoman was amazing through and through. She was super helpful through a somewhat stressful situation for me and made things super smooth. She made sure to send me videos of my interests. Such a great experience. 10/10, would recommend! Maria was also super sweet and so helpful throughout the whole thing too! I’m very happy with my vehicle. 😁

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Google May 4, 2026

I recently bought a 2026 Mazda CX-50 from Frank Boucher Mazda of Racine. It was the best car buying experience I have had. My sales consultant , Latavius Thomas was knowledgeable and friendly. The finance manager, Brandon was a pleasure to work with as well.

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Google May 3, 2026

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Google Apr 25, 2026

Never thought a vehicle purchase could be so easy and smooth! Alyssa was very impressive in helping me with my Mazda SUV options, so knowledgeable and friendly! Showed me 2 different models and told me all the pros and cons, I called her the next day with my Mazda choice! The CX-5 was the one I had to get and I’m loving this beast. Had interactions with other staff there too and they’re all super nice. Will definitely recommend this business to friends and family 🤩👍🏼

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Google Apr 20, 2026

We cannot say enough about our Sales Consultant Alyssa. What a delight to work with her. She did a wonderful job and fully transparent with every part of the sales process. Well done. Totally recommend this dealership!

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Google Apr 19, 2026

Everyone was transparent and very respectful. Would highly recommend this dealership to anyone interested in a Mazda!

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Google Apr 10, 2026

Great experience. Straight forward information and met everything I asked for. Financing was easy and matched my pre-approved interest rate with no hassles. LT & Gabriel were great. Never felt pressured.

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Google Apr 9, 2026

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Google Apr 9, 2026

Great job on the new car

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Google Mar 29, 2026

LT was fantastic! He thoughtful and patiently showed us all the features of the vehicle. Gave us space to discuss our decision and options. Would recommend him and the rest of the staff to anyone for their car buying experience!

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Google Mar 28, 2026

Everyone was great it just took a little longer than I thought it would take.

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Google Mar 27, 2026

I recently purchased a CX-5 from Frank Boucher Mazda Racine, and I couldn’t be happier with the experience. From the moment I walked in, the staff was incredibly friendly and welcoming, making me feel comfortable right away. They took the time to answer all my questions without any pressure, which made the entire process feel smooth and stress-free. The team truly went above and beyond to make the car buying experience effortless. Everything was handled efficiently, and I felt confident and informed every step of the way. Driving away in my new CX-5 was exciting, and I’m grateful ... Read More

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Google Mar 25, 2026

Greg angotti was great. We looked at a lot of different cars before deciding.

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Google Mar 24, 2026

Everything was a wonderful experience Brian made it really nice and easy and show me how to use all the knobs on Vehicle. Thanks

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Google Mar 24, 2026

Brian made it a one of them experience on purchasing a new car. Thanks for your help.

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Google Mar 21, 2026

If you are in the market for a new vehicle stop in at Boucher Kia/Mazda and visit my friend Lee McGee and his crew. I was stressed and had been to 4 other dealerships before I walked into Boucher. I had to unexpectedly search for a new vehicle and it got overwhelming for me. The moment I walked into Boucher I was greeted by the amazing Lee McGee and he made the experience so easy and stress free! I let him know what I wanted to see and he took it from there. I didn’t feel like I was ... Read More

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Google Mar 12, 2026

I had the pleasure of working with Alyssa. She was personable and extremely knowledgeable about both cars that I looked at. Thanks Alyssa for a great experience!

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Google Mar 9, 2026

I had a great experience buying my Mazda CX-5 from Boucher Mazda of Racine. Ethan was very knowledgeable and helpful throughout the whole process, and Hani and the rest of the team made everything easy. They answered all my questions and made sure everything went smoothly. Highly recommend working with them if you’re looking for a new car!

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Google Mar 9, 2026

I purchased a Ford F-150, used vehicle from the dealership. My salesman was Bryan Villalobos, he was very knowledgeable on the vehicle professional and easy to work with. I had a Great buying experience!

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Google Mar 6, 2026

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Google Mar 6, 2026

Went to the Dealership to purchase myself a new Mazda 3 Manual, I figured it was going to be a rough process (hard to find car, hard to find colors & they were the only dealership locally with one). Turned out to be actually a fun experience, very knowledgeable salesmen, and no one was pushy, they wanted to be efficient and get me in and out I ended up leaving with a car I wanted for a long time at a great price. I absolutely recommend!

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Google Mar 5, 2026

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Google Mar 3, 2026

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Google Mar 3, 2026

Megan and all the people there are fantastic and good people that really take care of the people who buy cars from them they treat like a human being not just a something like just a customer but when you go out the door they go the extra mile to make it right

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Google Mar 2, 2026

Overall very positive experience! Thank you!

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Google Mar 1, 2026

My experience purchasing my Mazda CX-5 at Frank Boucher Mazda of Racine was great! My sales consultant, Alyssa was very knowledgeable and really listened to what I was looking for. She found me the perfect vehicle for a great price. Kevin in finance was great to work with smooth and easy process! Would highly recommend purchasing a vehicle from them!

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Google Feb 27, 2026

Just bought my Mazda 3 from here and overall had a really great experience. Raven was awesome to work with. I ordered the car new and he stayed super responsive the whole time, kept me updated, and made sure I got exactly the spec I wanted. No games, just straight forward communication and follow through, which I really appreciated since I drove about 2 hours to get there. Shoutout to Kevin in finance too, he did a great job explaining all the terms and warranty info without making it confusing or rushed. He took the time to answer my questions and made ... Read More

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Google Feb 26, 2026

I just purchased a 2025 Mazda CX-5 from the Frank Boucher Mazda of Racine. The team gave me nothing but their best. Bryan was very friendly and knowledgeable and had no issues doing everything over text and email, which was easier for me. Even when they didn't have my preferred color in stock, they didn't want me to settle on a different color were able to locate a CX-5 Premium Plus in the Machine Gray Metallic color I wanted. Not only did they go pick it up from another location, they were able to beat competing offers. I highly ... Read More

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Google Feb 26, 2026

I recently went in to look at a new CX-30, but ultimately went with a new CX-5 which I am currently loving so far. Big props to Ethan for being my salesman and making my first new car purchase as easy and low stress as possible. Very attentive to your needs and wants in a car and is also extremely knowledgeable about what he sells.

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Google Feb 23, 2026

I highly recommend anyone looking at a Mazda to go talk to Raven. He was super helpful, easy to deal with and very understanding of my situation. Unfortunately, I had to buy a used vehicle instead of the new Mazda that him and I were working a deal on because of some life circumstances. But if things were different I definitely would have bought that vehicle. I really enjoyed my experience working with Raven.

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Google Feb 17, 2026

Had an overall great experience. Ethan the sales representative was very attentive and considerate in what we were looking for in a car not just with functionality but affordability as well. The financial department made it easy and stress free in securing a loan. Would recommend to family and friends.

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Google Feb 10, 2026

Knowledgable sales people, fair deal, good to work with.

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Google Feb 4, 2026

Latavius, Hani, and the rest of the team at Boucher Mazda were fantastic to work with on my new purchase. This is my second Mazda from Boucher and LT and the team worked diligently to find the perfect vehicle for me. He and was kind, easy to work with, and informative throughout the entire process. He helped me set up my new car and even helped with my rental return close by. I highly recommend Boucher Mazda & Latavius for any Mazda you're considering.

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Google Jan 27, 2026

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Google Jan 24, 2026

LT is a wonderful salemen and was willing to get me the best and fairest price. He made purchasing a vehicle smooth and seemless. Would highly recommend working with LT for your next vehicle purchase! He was willing to accommodate being from out of state and was very pleasant to speak with. I have worked with many salemens before, however, LT is one of the best! Would definitely purchase another vehicle from him in the future!

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Google Jan 21, 2026

Excellent customer service, and the staff stayed after hours to make sure I got the car l wanted, same-day. LT (Latavius Thomas) was extremely helpful throughout the entire process. I never felt pressured or neglected during the purchasing process.

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Google Jan 19, 2026

I just bought my car from Bryan at Boucher Mazda dealer Racine Wisconsin. This is our third purchase with them. All our experiences have been outstanding. Customer service is the best I have ever experienced. Bryan, Hani the general manager and the financial team did a great job. I called them and they always helped me over the phone and in the location went out of their way to give us the best experiences. I am grateful for all the help and making it easy to buy a vehicle. I have told everyone about them. Thank you again for everything ... Read More

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Google Jan 17, 2026

LT is an exceptional Salesman. He really worked with me to make sure I got the perfect Truck CX 90 I truly appreciate him

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Google Jan 11, 2026

Happy we found this dealership. Bryan and the entire staff were always helpful, friendly and knowledgeable! We have already referred someone to him.

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Google Dec 30, 2025

My headlamp was making noises. They got me in immediately. They replaced it. They also found a cracked oil pan that was covered under warranty. They gave me a loaner car for the day. They were efficient, kind, and professional. I felt like they were very trustworthy. Chris Miller is always fantastic to work with, so were the three ladies.

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Google Dec 24, 2025

L.T and crew were phenomenal, worked with my extremely limited fianaces and got me the truck I wanted. Left with a new truck and a smile from the team! Highly recommend!

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Google Dec 5, 2025

I recently worked with Bryan and Hani on the purchase of my new CX-5, and the experience was excellent. I drove from Chicago to work with them, and it was well worth the trip. They made me feel completely comfortable throughout the entire process and took the time to answer all of my questions. Both were extremely professional, and I would confidently recommend this dealership to anyone in the market for a vehicle.