Customer Testimonials
Ethan was helpful to answer any questions I had about the vehicle I was interested in and was always quick to respond! It's refreshing talking to a car salesman who is actually into cars!
I leased a vehicle and the process was simple and respectful! Troy Wolfson was very welcoming and well informed about the vehicle. Brandon R in finance was efficient and timely. Bryan Z was my first point of contact and he was responsive and answered all my questions! Would recommend to others.
Gregory in sales and Brandon in finance were great to work with. Couldn't be better. I highly recommend working with these two.
Straight forward and simple. Flexible working with my schedule.
The dealership was so helpful! I appreciate them for being patient with me and helping me to understand all of my options so I can make a great decision. Greg, Hannie, and Gabe were all so incredibly sweet! Especially since I am young and not as knowledgeable, they helped me make decisions without making me feel inferior or that they only wanted money from me. Especially Greg! Thank you for being patient and helping me! Hannie, thank you for being level with me and recommending options based on your personal experience. And Gabe thank you for being positive and funny! ... Read More Google - Jun 9, 2026
I just purchased my cx50 hybrid. Amazing experience at this dealership! Everyone was extremely helpful at every step. They made it as simple and comfortable as possible.
Ethan Bradford was by far the best sales guy out there! Did a fantastic job in guiding us into making a good decision we couldn’t be happier from the moment we hit the pavement all the way through financing with Celeste until we drove away in our new vehicle
Great communication and offered competitive pricing up front. They took care of us and made the buying process extremely easy for us. Will be coming back for Mazda #2!
Ethan was very nice and personable. He was also very knowledgeable about the cars and we were looking at.
I bought a used 2024 CX-50 Premium Plus. Alyssa was super great and very informative. For me being a tech illiterate person she was very patient with explaining everything to me. Everyone there was very pleasant.
Great staff at Boucher Mazda. Went above and beyond! Highly recommend Boucher for purchasing a car.
I worked with Ethan at Frank Boucher of Racine and he was absolutely amazing to work with! He made the entire car buying process super easy and stress free from start to finish. He really took the time to help me find the perfect car for me, and I ended up getting a Mazda CX-30 Sport. I’m super happy with my purchase and couldn’t recommend Ethan enough. If you’re looking for someone who is helpful, patient, and genuinely cares, definitely ask for Ethan!
Just purchased my first new car. The team here is excellent and made the process easy. As a first time buyer I had a lot of questions and never felt bothersome asking them. Ethan was great. Very knowledgeable about Mazda's vehicles!
I had an amazing experience at Frank Mazda in Racine! The entire team went above and beyond to accommodate my needs and made sure I was completely satisfied every step of the way. Everyone was so patient, understanding, and helpful throughout the whole process.
A huge thank you to Bryan Z, Hani, and Troy— their customer service is truly unmatched! They took the time to guide me through all the details of my car, answered every question I had, and made sure I felt comfortable and confident with my purchase, which was a 2026 Mazda CX-5
If you’re looking for ... Read More Google - May 20, 2026
We went to look for a new car for my Be-Lated Birthday Present and we found the perfect one! Our Sales Consultant, Alyssa, was professional and very helpful! The Entire Team Was Amazing!
I was pleasantly pleased with the entire staff at Frank Boucher Mazda I purchased a new car for my daughter‘s graduation and they went above and beyond. I felt no pressure whatsoever sales Manager and Alyssa, our sales rep they went out of their way to make my daughter‘s graduation gift special thank you to the whole staff. I will be Returning whenever I need a Vehicle
My husband and I just bought a new CX-50 from Frank Boucher Mazda of Racine. We had been in contact with other dealerships out of state, using the Costco program, and felt like we were getting the run around. TOTALLY different experience in working with Boucher Mazda of Racine! Our sales consultant was Bryan Villalobos and we had an excellent experience with him. He was communicative, up front and listened to our wants, needs and must-haves. Bryan was personable, honest and worked with us to get us the out-the-door price and trade in that we were happy with. We would ... Read More Google - May 15, 2026
They provided great customer service and answered all the questions we had.
Bryan was an excellent salesman to work with. We also had a great experience with Gabe in the finance department. The whole team at the Mazda dealer in Racine went above and beyond to ensure we were happy with our purchase. We would highly recommend them and consider doing business with them in the future!
(Translated by Google) They really made everything very easy for me. All the staff were very friendly, and what can I say about Bryam, my salesman? He was excellent and had a great sense of service, always finding and offering me the best deals and prices. I'm very happy with my purchase of a 2026 Mazda CX-5.
(Original)
Realmente me hicieron todo muy sencillo. Todo el personal fue muy amable y que decir de Bryam mi vendedor excelente trato y con un alto sentido de servicio buscando y ofreciéndome sus mejores ofertas y precios. Estoy muy satisfecha con la ... Read More Google - May 12, 2026
I had a great experience at Frank Boucher Mazda of Racine. Ethan did a great job selling me my CX30! Highly recommend this location and Ethan!
I bought a Mazda CX-5 from Boucher and my saleswoman was amazing through and through. She was super helpful through a somewhat stressful situation for me and made things super smooth. She made sure to send me videos of my interests. Such a great experience. 10/10, would recommend! Maria was also super sweet and so helpful throughout the whole thing too! I’m very happy with my vehicle. 😁
I recently bought a 2026 Mazda CX-50 from Frank Boucher Mazda of Racine. It was the best car buying experience I have had. My sales consultant , Latavius Thomas was knowledgeable and friendly. The finance manager, Brandon was a pleasure to work with as well.
Never thought a vehicle purchase could be so easy and smooth! Alyssa was very impressive in helping me with my Mazda SUV options, so knowledgeable and friendly! Showed me 2 different models and told me all the pros and cons, I called her the next day with my Mazda choice! The CX-5 was the one I had to get and I’m loving this beast. Had interactions with other staff there too and they’re all super nice. Will definitely recommend this business to friends and family 🤩👍🏼
We cannot say enough about our Sales Consultant Alyssa. What a delight to work with her. She did a wonderful job and fully transparent with every part of the sales process. Well done. Totally recommend this dealership!
Everyone was transparent and very respectful. Would highly recommend this dealership to anyone interested in a Mazda!
Great experience. Straight forward information and met everything I asked for. Financing was easy and matched my pre-approved interest rate with no hassles. LT & Gabriel were great. Never felt pressured.
Great job on the new car
LT was fantastic! He thoughtful and patiently showed us all the features of the vehicle. Gave us space to discuss our decision and options. Would recommend him and the rest of the staff to anyone for their car buying experience!
Everyone was great it just took a little longer than I thought it would take.
I recently purchased a CX-5 from Frank Boucher Mazda Racine, and I couldn’t be happier with the experience. From the moment I walked in, the staff was incredibly friendly and welcoming, making me feel comfortable right away. They took the time to answer all my questions without any pressure, which made the entire process feel smooth and stress-free.
The team truly went above and beyond to make the car buying experience effortless. Everything was handled efficiently, and I felt confident and informed every step of the way. Driving away in my new CX-5 was exciting, and I’m grateful ... Read More Google - Mar 27, 2026
Greg angotti was great. We looked at a lot of different cars before deciding.
Everything was a wonderful experience Brian made it really nice and easy and show me how to use all the knobs on Vehicle. Thanks
Brian made it a one of them experience on purchasing a new car. Thanks for your help.
If you are in the market for a new vehicle stop in at Boucher Kia/Mazda and visit my friend Lee McGee and his crew. I was stressed and had been to 4 other dealerships before I walked into Boucher. I had to unexpectedly search for a new vehicle and it got overwhelming for me. The moment I walked into Boucher I was greeted by the amazing Lee McGee and he made the experience so easy and stress free! I let him know what I wanted to see and he took it from there. I didn’t feel like I was ... Read More Google - Mar 21, 2026
I had the pleasure of working with Alyssa. She was personable and extremely knowledgeable about both cars that I looked at. Thanks Alyssa for a great experience!
I had a great experience buying my Mazda CX-5 from Boucher Mazda of Racine. Ethan was very knowledgeable and helpful throughout the whole process, and Hani and the rest of the team made everything easy. They answered all my questions and made sure everything went smoothly. Highly recommend working with them if you’re looking for a new car!
I purchased a Ford F-150, used vehicle from the dealership. My salesman was Bryan Villalobos, he was very knowledgeable on the vehicle professional and easy to work with. I had a Great buying experience!
Went to the Dealership to purchase myself a new Mazda 3 Manual, I figured it was going to be a rough process (hard to find car, hard to find colors & they were the only dealership locally with one). Turned out to be actually a fun experience, very knowledgeable salesmen, and no one was pushy, they wanted to be efficient and get me in and out I ended up leaving with a car I wanted for a long time at a great price. I absolutely recommend!
Megan and all the people there are fantastic and good people that really take care of the people who buy cars from them they treat like a human being not just a something like just a customer but when you go out the door they go the extra mile to make it right
Overall very positive experience! Thank you!
My experience purchasing my Mazda CX-5 at Frank Boucher Mazda of Racine was great! My sales consultant, Alyssa was very knowledgeable and really listened to what I was looking for. She found me the perfect vehicle for a great price. Kevin in finance was great to work with smooth and easy process! Would highly recommend purchasing a vehicle from them!
Just bought my Mazda 3 from here and overall had a really great experience.
Raven was awesome to work with. I ordered the car new and he stayed super responsive the whole time, kept me updated, and made sure I got exactly the spec I wanted. No games, just straight forward communication and follow through, which I really appreciated since I drove about 2 hours to get there.
Shoutout to Kevin in finance too, he did a great job explaining all the terms and warranty info without making it confusing or rushed. He took the time to answer my questions and made ... Read More Google - Feb 27, 2026
I just purchased a 2025 Mazda CX-5 from the Frank Boucher Mazda of Racine. The team gave me nothing but their best. Bryan was very friendly and knowledgeable and had no issues doing everything over text and email, which was easier for me. Even when they didn't have my preferred color in stock, they didn't want me to settle on a different color were able to locate a CX-5 Premium Plus in the Machine Gray Metallic color I wanted. Not only did they go pick it up from another location, they were able to beat competing offers. I highly ... Read More Google - Feb 26, 2026
I recently went in to look at a new CX-30, but ultimately went with a new CX-5 which I am currently loving so far. Big props to Ethan for being my salesman and making my first new car purchase as easy and low stress as possible. Very attentive to your needs and wants in a car and is also extremely knowledgeable about what he sells.
I highly recommend anyone looking at a Mazda to go talk to Raven. He was super helpful, easy to deal with and very understanding of my situation. Unfortunately, I had to buy a used vehicle instead of the new Mazda that him and I were working a deal on because of some life circumstances. But if things were different I definitely would have bought that vehicle. I really enjoyed my experience working with Raven.
Had an overall great experience. Ethan the sales representative was very attentive and considerate in what we were looking for in a car not just with functionality but affordability as well. The financial department made it easy and stress free in securing a loan. Would recommend to family and friends.
Knowledgable sales people, fair deal, good to work with.
Latavius, Hani, and the rest of the team at Boucher Mazda were fantastic to work with on my new purchase. This is my second Mazda from Boucher and LT and the team worked diligently to find the perfect vehicle for me. He and was kind, easy to work with, and informative throughout the entire process. He helped me set up my new car and even helped with my rental return close by. I highly recommend Boucher Mazda & Latavius for any Mazda you're considering.
LT is a wonderful salemen and was willing to get me the best and fairest price. He made purchasing a vehicle smooth and seemless. Would highly recommend working with LT for your next vehicle purchase! He was willing to accommodate being from out of state and was very pleasant to speak with. I have worked with many salemens before, however, LT is one of the best! Would definitely purchase another vehicle from him in the future!
Excellent customer service, and the staff stayed after hours to make sure I got the car l wanted, same-day. LT (Latavius Thomas) was extremely helpful throughout the entire process. I never felt pressured or neglected during the purchasing process.
I just bought my car from Bryan at Boucher Mazda dealer Racine Wisconsin. This is our third purchase with them. All our experiences have been outstanding. Customer service is the best I have ever experienced. Bryan, Hani the general manager and the financial team did a great job. I called them and they always helped me over the phone and in the location went out of their way to give us the best experiences. I am grateful for all the help and making it easy to buy a vehicle. I have told everyone about them. Thank you again for everything ... Read More Google - Jan 19, 2026
LT is an exceptional Salesman. He really worked with me to make sure I got the perfect Truck CX 90 I truly appreciate him
Happy we found this dealership. Bryan and the entire staff were always helpful, friendly and knowledgeable! We have already referred someone to him.
My headlamp was making noises. They got me in immediately. They replaced it. They also found a cracked oil pan that was covered under warranty. They gave me a loaner car for the day. They were efficient, kind, and professional. I felt like they were very trustworthy. Chris Miller is always fantastic to work with, so were the three ladies.
L.T and crew were phenomenal, worked with my extremely limited fianaces and got me the truck I wanted. Left with a new truck and a smile from the team! Highly recommend!
I recently worked with Bryan and Hani on the purchase of my new CX-5, and the experience was excellent. I drove from Chicago to work with them, and it was well worth the trip. They made me feel completely comfortable throughout the entire process and took the time to answer all of my questions. Both were extremely professional, and I would confidently recommend this dealership to anyone in the market for a vehicle.
Worked with Alyssa and had a great experience. I appreciated that she didn't have any of the bad habits I've seen from other car salespeople. Her manager, Hani, was also nice to work with. I would specifically seek out these two individuals to work with for your car purchase. Finance was average and gave similar spiels as other finance guys I have encountered. Look up how to deal with that part if your have any concerns. The dealership is also in a good location for test drives (openish roads and not a lot of traffic).
Worked with the rep Alyssa to get a new CX-5. She was great to work with and very responsive. I also appreciated the manager Hani's welcoming personality. Finance was....finance. Every car buying experience I've done, the finance guys seem to always follow the same script. If you are familiar with that, you should know exactly what to expect. I would definitely recommend this dealership.
I recently bought a car from Mazda with the help of Alyssa, and I had a great experience from start to finish. Everyone on the team was super helpful, and even when a couple of issues came up, they made sure everything was taken care of quickly and professionally. Alyssa was fantastic—personable, attentive, and genuinely great to work with. I would definitely recommend her to anyone looking for a new car!
Very pleased with the experience. Couldn’t ask for a more welcoming experience and transaction. Alyssa was great and while there was a very minor hiccup, they made it right which they were by no means obligated too. It was a small gesture of what I felt was a genuine apology. Would highly recommend to buy from Mazda Racine.
The overall experience was quite pleasant. The saleswoman Alyssa was helpful and made sure we had our questions answered. She was persistent, but in pleasant and good cadence. There was a communication issue on the financing terms, but I don’t blame anyone. We could have done better and they could have done better, but overall not a real concern. The sales manager made sure to personally apologize and made it right. If someone were to ask me if I would recommend Mazda Racine, I would not hesitate to say yes. Everyone including the finance guy was very pleasant to ... Read More DealerRater - Nov 20, 2025
Service on our vehicle was competitively priced and timely. In addition, we sincerely appreciate getting our recall taken care of so quickly! Thank you, Chris Miller!
Just purchased my brand new 2025 Mazda CX-50 Hybrid from this location. Everything went seamless and perfect. They are really getting away from the old school traditional experience of car buying. Really enjoyed working with Kylie on picking out my vehicle. Kylie and I did most communication through text which I love. They didn’t have the color I wanted, no problem they had it brought over from their other location. Excellent experience all the way around with other employees, managers and finance. I also had my dog with me both days which was fun for everyone. I’m actually looking ... Read More Google - Nov 8, 2025
I'd done some research heading into the purchase of our new Mazda CX-90, and thought we would need to drive somewhere else to get the best price. Alyssa; however, was able to secure the vehicle we wanted, and offer it to us at a better discount than the others. My wife and I were very pleased to be able to support our local dealership. Alyssa and the whole team at Boucher Mazda did a wonderful job, and represent the brand well. Thank you!- Nate & Allison K.
Damond and Gabriel are great also is Kevin if anyone looking for car or truck I would visit these guys they will get the job done and leave you happy!
I just bought a Mazda CX-5 and had such a great experience with Alyssa! She was super friendly, easy to talk to, and really knew her stuff. I never felt pressured or rushed—she made the whole process smooth and actually enjoyable (which isn’t something you can say about buying a car very often!).
She took the time to walk me through all the features and made sure I felt comfortable before driving off the lot. I’m loving my new CX-5 and couldn’t be happier with the service. If you’re thinking about getting a Mazda, definitely ... Read More Google - Oct 31, 2025
Everyone was friendly. Alyssa was very patient explaining all the features. She was knowledgeable on the Mazda product. Able to get our car that day!
I would highly recommend Alyssa at Frank Boucher Mazda. Alyssa was very professional and knowledgeable when I purchased my new CX-50. My previous buying experience at another Mazda dealership was horrible but Alyssa treated me with respect and made sure I was comfortable during the buying experience. She follows up after the sale to make sure your new car is perfect for you. I cannot say enough good things about Alyssa and Frank Boucher Mazda.
Had a great experience working with Lee McGee at Boucher after a horrible experience at Zeigler Honda. He was friendly, knowledgeable, and didn’t push us into anything we didn’t want. Found us the perfect car on the first try and we walked out with a new (barely used) car. He went the extra mile to make sure our needs were met.
I wanted to give a big shout out to Damon, Hani and Gabriel for our experience purchasing a CX-90. We randomly popped in this dealer on a Saturday to just look and see if we like Mazda's as we are huge Toyota fans. We test drove it and we loved it. We weren't sold on the colors available but after a few weeks of thinking and Damon's customer service skills in keeping up with us, we pulled the trigger on the purchase. I have big anxiety going to car dealerships, but Nemo and Hani honored what we ... Read More Google - Oct 1, 2025
Great service. Keep up nice work.......
We had a wonderful experience at Frank Boucher Mazda of Racine. Every employee that we encountered was friendly and helpful. Bryan went above and beyond to make sure that we were happy and able to complete the process. Bryan is wonderful, knowledgeable and friendly. He has checked in with us after our purchase to ensure we are comfortable in our new vehicle. Nimo made the process easy and made sure we understood everything!! Gabe from finance was friendly and helpful. All the employees were so organized which made the process easier for us!
Great service! All around great dealership. Bryan was a pleasure to work with.
Go see Bryan V, enough said.
Bryan V. was the best! Super supportive and kind throughout the whole process, but not the typical overwhelming salesman. Will definitely come back for any car needs.
We purchased a 2025 mazda cx50. LT(latavious) in sales and Nemo the general manager were amazing to work with! LT was patient, knowledgeable, and made the whole process easy, while Nemo went above and beyond to make sure I was comfortable with my deal. Honest, professional, and friendly service — I highly recommend asking for them if you’re shopping here!
I'm extatic about my CX-50 turbo meridian addition. She's awesome! The Mazda team that assisted me was amazing. Kylie, Gabriel, and Hani were with me ever step of the way. They treated me like family. I can reach out to them whenever I need and they immediately respond. I highly recommend buying from them. You will not be disappointed! Call any of them and tell them I sent you, lol. I stand by my experience.
I had a fantastic experience at this dealership. Bryan Zamago drove me here with his brand new Lamborghini to help me look into a car I was viewing. Just before we went into the store, I suddenly went into cardiac arrest. Bryan swiftly moved in to perform CPR and saved my life. I owe everything to him and highly rate this dealership and its employees.
We had a great experience purchasing our new 2025 Mazda CX-50 Hybrid at Frank Boucher Mazda of Racine. Kylie was fantastic to work with—very communicative, easygoing, and she found the exact car we were looking for. Since we traveled from out of state, the whole team went out of their way to be mindful of our time by letting us handle much of the process ahead of our visit. Everyone was helpful and made the experience smooth and stress-free. Highly recommend this dealership and especially Kylie!
We worked with Latavius "LT" Thomas on Saturday, August 9, 2025 when we purchased our 2025 Hyundai Kona Limited. LT was very professional, answered all of our questions, and was pleasant to work with. We drove 79 miles, one way, to Frank Boucher because we couldn't get good customer service in our home town. Thank you, LT, for a job well done. Kind Regards, Phyllis & Darryl
Latavius was phenomenal! We really had a great experience buying our new car because of him! I definitely recommend working with LT if you are looking for your next car! Highest recommendation possible!
We recently purchased a Mazda CX-30. Raven was our salesperson and was very easy to work with. He was extremely helpful and very knowledgeable about the car. He helped us set up our phones on the new system and even after the sale, he is still helping to answer our questions about the car and its tech. Working with Frank Boucher Mazda was a good experience for us.
All employees very nice and helpful. Transaction was a positive experience. Only hiccup was I felt I should have received more for my trade-in. After spending $1,300.00 for bodywork and having the rear bumper straightened, plus another $100.00 for required parts, the $1,000.00 I received for my trade-in was a wash and then some.
First time buying a new car on my own. LT made the whole experience a pleasure. Totally stress free.
Amazing service, totally a red carpet treatment with LT thank you for the wonderful service.
We highly recommend Frank Boucher Kia of Racine. The selection was great, their online inventory matched what we hoped to see at the dealership. Our Sales Consultant Kylie was great. She was warm and inviting and was very easy to work with. Kylie presented what the dealership had to offer with regard to add ons but was never pushy about it. She respected our time and made us feel good with the decisions we’re making, which is greatly appreciated given how stressful car buying can be. The awesome customer services continued to our Finance Manager Gabriel. There was an ... Read More Google - Jul 19, 2025
I just bought a 2025 Mazda CX5 Carbon Edition from Bryan. He was such a great salesman and so easy to work with. I’ve never had such a hassle-less experience at a dealership prior to this one. Everyone I worked with was awesome!
Brian was great to deal with. Knowledgeable and very personable. I dread going to dealerships but he made the experience of getting my daughter’s Mazda a confident choice. My daughter is super happy.
Kylie made purchasing a vehicle very easy after my car was totaled from hail. Will definitely return to buy a vehicle again!
We recently purchased our second vehicle from Boucher Mazda. We have been very pleased with the Sales and Service Departments. LT was our sales pro this time around. He is a very personable guy, knows his products, is professional and courteous. The finance guys were also good to work with. At no time did we feel pressured or bullied.
I recently had the pleasure of working with David Gott and I couldn’t be more satisfied with the experience. From the moment I walked onto the lot, everyone was welcoming, professional, and incredibly knowledgeable.
What stood out most was their honesty and no-pressure approach. David Gott took the time to understand what I was looking for, walked me through multiple options, and was upfront about pricing and features. I never felt rushed or pushed into a decision.
The entire process—from test driving to signing the paperwork—was smooth and efficient.
If you’re in the market for a ... Read More Google - May 14, 2025