New 2020 Mazda Mazda3 Hatchback in Racine, WI

A bold new era has arrived. Born from our obsession to create beautiful vehicles. Expressed through our design language called Kodo: “Soul of Motion.” Capturing movement, even at a standstill. Simplified essential characteristics that embrace the Japanese philosophy of “less is more.” This compelling evolution in our design aesthetic pursues beauty through subtraction and purity. Reflections of light across its surface create more complex and intriguing shapes. The Speed Form featured is a sculptural exploration done by the designers at Mazda. Created by the hands of master artisans, the piece conveys energy by eliminating all that is unnecessary, leaving only what is essential—becoming the inspiration for its final design stage: the Mazda3.

Design elevated to a work of art can move us. Physically. Emotionally. Eliciting a reaction—to make you feel. It’s something we call the Mazda3—a seductive sportier hatchback that personifies our meticulous nature. As a company of passionate artisans and craftsmen, we infuse energy into everything we touch. Purposeful evocative design is our ethos—and the only way we build Mazdas. Inside, an inviting cabin welcomes you. No detail or consideration has been overlooked. Resulting in a finely crafted design and the versatility to fit your every need. Because we envision you behind the wheel, every feature is designed for effortless intuitive communication between you and your Mazda.

Each element of our design process is intentional. Including the paint. Before a single drop of color is applied, master painters first perfect their technique by hand. Ensuring the surface of the Mazda3 has depth and saturation. Illuminating the curves and characteristics of our Kodo design. They apply color with the precision of highly sharpened senses. The machines used to paint the Mazda3 are calibrated to replicate the exact movement of this human technique. Our daring array of lustrous finishes may be the final touch on the Mazda3, but it is the first thing that will catch your eye.