New 2020 Mazda CX-9 in Racine, WI

 Our design philosophy is simple yet highly challenging to accomplish: capture energy in motion, even at a standstill. With curves and angles so striking, they command your attention through a mere glance. Eliciting this kind of instant emotional response requires a human touch. Hands on clay, shaping form with warmth and precision. Eliminating all that is unnecessary, leaving only what is beautiful. Transferring the energy of the maker into every nuance. We call this Kodo: “Soul of Motion” design. A dynamic sense of motion created for humans, by humans. This is the inspiration behind the Mazda CX-9.

Representing a bold translation of our Kodo design language, the Mazda CX-9 is a sophisticated three-row SUV that invigorates every journey. With its extended hood, confident grille and elegant profile, the CX-9 immediately commands your attention. As you gaze across its sculpted lines, you’ll notice a pronounced cabin that elegantly tapers to the rear, accentuating its athletic stance. Step inside to find an abundance of premium touches, including natural materials and elegant finishes hand-selected by our master Takumi craftsmen. With its exquisite attention to detail, the CX-9 elevates your drive every time you get behind the wheel.

Every detail of our design process is intentional. Including the paint. Before a single drop of color is applied, master painters first perfect their technique by hand. Ensuring the surface of the Mazda CX-9 has depth and saturation. They apply color with precision, illuminating the curves and characteristics of our Kodo design. The machines used to paint the CX-9 are calibrated to replicate the exact movement of this human technique. Our daring array of lustrous finishes may be the final touch on the CX-9, but it is the first thing that will catch your eye—and continue to draw your gaze, time and time again.